Cross Stroke

I build user interfaces, and help designers translate their ideas into something amazing.

Selected Work

You're here to scope me out, so let me indulge you. Here is a selection of client work and fun projects.


… or services — whatever floats your boat.


I build user interfaces for web apps, brochure sites, blogs, and everything in-between. I’m usually given designs and build that into something that works beautifully. I am design-aware, so things like typographic details aren’t lost.

Every site I’ve worked on in recent years has been fully responsive, forward thinking with an eye on the past, and sensibly written.


I have several years WordPress experience, both in theming and plugin development. I also have strong knowledge of Ghost, Jekyll, and have even written my own micro-CMS where no others fulfilled the requirements.

Getting the content into the right places (and in the right format) is crucial and not always as easy is it looks — I’ve done that in spades.


There are plenty of tools I have used over the years, including: Git, NPM, Bower, Ruby Gems, Grunt, Sass, Less, jQuery, Jekyll, WordPress, Ghost, Handlebars, Liquid, ERB, Markdown, and of course the usual suspects of HTML, CSS, PHP and (raw) JavaScript.


I like to keep things simple, that goes for the class names & selectors I choose, file & folder structure, build tools, steering clear of things that annoy users, and so on. Using the most modern tools and features I can usually helps, but looking backwards helps too.

About Paul Davis

You should know a little more about me, right?
Here, I talk about myself, beer, coffee, and a little more about myself.

Photo of Paul Davis

I'm Paul Davis, a designer & developer based in Rochester, a small city in the United Kingdom. I'm about an hour from London, and the 3 major airports in the UK.

In previous years, I was awarded Young developer of the Year by .net magazine in 2011. I also served as Front-end Architect for the Ghost Foundation for a year. My work there has been downloaded over 600,000 times! I freelanced for two years prior and worked for a number of agencies in the three years before that.

During the week, I get my kicks out of turning someone else's design into something the whole world can interact with, and collaborating with clients to get the very best out their site. I do this after making great coffee in a cheap Hario V60, and before opening a bottle of craft beer that I've never heard of.

On the weekends, I like to experiment with web stuff, wash my car, and then drive it. I also enjoy playing the drums, guitar, and tapping on any surface, much to everyones annoyance.


Some people have said some really nice things about me! I'm a modest man, but modesty can take a back seat for a moment.

  • Paul is a fantastic, dedicated front-end developer without whom we would not have been able to build some of the most fundamental foundations of Ghost. It was always a great pleasure working with him. A+++ would CSS again.

    John O'NolanGhost Foundation
  • We’ve had the pleasure of partnering with Paul on a variety of projects over the past 3 years. His attention to detail in UI and UX are exactly what we look for from a developer. He consistently brings a fresh approach to builds; always pushing what is technically possible.

    Ben VincentTeam Karoshi
  • Paul has a unique skill that I've found to be rare amongst developers; he actually seems to enjoy the challenge of ridiculous feature requests, and executes them better than the initial brief required. Teaming that with the speed, knowledge and optimism he brings to projects, means he's one of my top go-to developers.

    Alaric KingFreelance designer & front-end developer


Awesome! You've got this far — coffee?
I've never been a fan of large forms when all I want to do is brain dump into a text box I recognise.